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05Risk management

Diversification

Diversification means spreading money across different investments so the outcome of your entire portfolio does not depend on one company, one sector, or one country.

Why is it important?

Investments do not all react the same way to the same events. While one part of the market may fall, another may remain more stable or even rise. Combining assets with different characteristics can reduce the effect that one decline has on the portfolio as a whole.

Diversification does not guarantee profits or prevent losses. Its purpose is to help you manage risk and prevent one decision from determining your entire result.

The goal is not to own many investments at random. It is to combine investments that serve different purposes within one plan.

Three ways to diversify

1. By asset typeCombine instruments with different behavior and risk levels. Examples include fixed income, stocks, real estate through FIBRAs or REITs, and a cash reserve. Each may contribute growth, income, stability, or liquidity.
2. By economic sectorAvoid concentrating all your stocks in one industry. Technology, consumer goods, health care, financial services, industrials, and energy respond differently to economic cycles.
3. By country or marketInvesting in more than one region reduces dependence on a single economy. Mexico, the United States, and other markets have different currencies, interest rates, companies, and economic cycles.

What role can each instrument play?

A simple example

Imagine a portfolio invested only in technology stocks from one country. Even if it owns several companies, it still depends heavily on the same sector and market. Adding fixed income, companies from other sectors, and exposure to other regions means each part responds to different factors.

The right combination is not the same for everyone. It depends on the goal, timeframe, need for liquidity, and ability to tolerate losses. Someone who will need the money soon generally should not take the same risk as a person with a horizon of many years.

Common mistakes

How to begin

  1. Define your goal and timeframe. Decide why you are investing and when you may need the money.
  2. Understand your risk tolerance. Consider how much your portfolio could fall without endangering your needs or causing you to abandon the plan.
  3. Review what you already own. Look at the companies, sectors, countries, and asset types inside every fund or investment.
  4. Give each part a purpose. Decide whether it is intended for growth, income, stability, or liquidity.
  5. Review and rebalance. Periodically compare the current allocation with your plan and adjust only when needed.

Additional educational resource: Asset Allocation and Diversification — Investor.gov.

For educational purposes only. This is not financial advice. Diversification does not eliminate risk or guarantee returns. Each person should evaluate their situation and consult a licensed professional when appropriate.